Use the Internet and/or Strayer Library to research what your favorite retail st

Use the Internet and/or Strayer Library to research what your favorite retail store is doing in the four areas of price perception (proportional price evaluations, reference prices, perceived fairness, and gain-loss framing).
Compare and contrast the store’s methods of price communication as they relate to the strategies shared in Chapter 3.
Propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception

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